Business & Finance Advertising & sales & Marketing

How Website Analytics Can Improve Your Business

Every business needs a website where current and potential clients can find more information about their business and service offering, but merely having a website is not enough. This is just the first step in reaching and converting your visitors into customers.

A website provides another channel through which you can promote your business and increase leads and sales. In most cases, if a website doesn't provide leads or new clients it is of little value to the business. This makes it important to continuously tweak and monitor your website to ensure that it offers relevant content and is user-friendly. Visitors are to a website like breathing is to human beings; and a website's conversion rate is an important benchmark which is used to show a website's effectiveness. Without visitors there can be no conversions. The most effective way to maximise conversions is by knowing what visitors do on your website so that you can improve the usability and overall functionality of the website and consequently increase ROI.

To see how visitors are engaging with your website you can install Google Analytics, Google's free analytics software. Google Analytics will highlight the areas on your website that are performing well as well as those that need improvement. Below are three of the main areas one can measure in Google Analytics.

Where do your visitors come from?
Did they type the URL directly into the browser, were they referred by another website or did they find your website through a search engine? If they came through a search engine, which keywords or key-phrases did they use to find the website? You can also track other marketing campaigns like PPC campaigns or special newsletter promotions by making use of uniquely tagged URLs.

What did the visitors do on the website?
Which and how many pages did they visit and how long did they stay on the website? Pages with a high exit rate may need tweaking or a complete content revamp. Thinking about what a visitor would want to derive from a particular page or section of your site is a good place to start when developing your content. Under the Content tab in Google Analytics one can select the Site Overlay option which will show the percentage of visitors that clicked on various links on your website in a visual way- this gives you an idea of where people are looking on your pages.

Conversions
The most important part of the visitor process - did the visitor convert? In essence this results to the visitor becoming a lead or a new client. As mentioned, conversion rate should play an important role in your web strategy, a high volume of traffic may look impressive but the conversion rate is the deal-breaker.

Apart from the above, there are a number of other areas that can be measured and what you measure will depend on your type of business. To get you started, think about which actions you need visitors to perform in order to increase the website's overall conversion rate. Should they fill in a contact form or request more information? Download your portfolio? Sign up to your newsletter? Once you have determined the goals for your website work on the various calls to action and include them in your copy. Maintaining a website requires a constant investment of time and effort and you should regard your website as a constant work in progress.
SHARE
RELATED POSTS on "Business & Finance"
What is it That the Top Home Based Businesses Have Over Everyone Else in the Field?
What is it That the Top Home Based Businesses Have Over Everyone Else in the Field?
Signs You Are Dealing With A Reputable Pos Supplier
Signs You Are Dealing With A Reputable Pos Supplier
Why Are People Interested In Building Trust?
Why Are People Interested In Building Trust?
Cashing in on the MLM Craze - Get Ready!
Cashing in on the MLM Craze - Get Ready!
Effective Marketing Strategies for Healthcare
Effective Marketing Strategies for Healthcare
Tips to Change Your Zero Earning Status - Make Money Online As an Affiliates
Tips to Change Your Zero Earning Status - Make Money Online As an Affiliates
Benefits Of Selling And Using Wristbands
Benefits Of Selling And Using Wristbands
Internet Marketing Video Tutorials Will Build Your Future
Internet Marketing Video Tutorials Will Build Your Future
What AdSense Can Do For Your Site and Its Content
What AdSense Can Do For Your Site and Its Content
Superb Living Life Style At Supertech Romano Sector 118
Superb Living Life Style At Supertech Romano Sector 118
Make Money From Home
Make Money From Home
Know What Is Stopping Your Book From Being Bestseller: The Book Publishing Errors
Know What Is Stopping Your Book From Being Bestseller: The Book Publishing Errors
Jobs For Teens in Your Area - Paid Surveys
Jobs For Teens in Your Area - Paid Surveys
What You Must Know About Business Presentations
What You Must Know About Business Presentations
"Per PPC Promotion Strategy" Tool - Don't Miss Out!
"Per PPC Promotion Strategy" Tool - Don't Miss Out!
Headlines Motivate Your Audience To Read On
Headlines Motivate Your Audience To Read On
Sure Fire Way to Generate More Leads & Customers - This is Huge!
Sure Fire Way to Generate More Leads & Customers - This is Huge!
To Boldly Ship Where No One Has Shipped Before
To Boldly Ship Where No One Has Shipped Before
How to Approach Networking Online to Publicise Your Blog or Business
How to Approach Networking Online to Publicise Your Blog or Business
Marketing for Manufacturers - How to Ensure a Successful Trade Show
Marketing for Manufacturers - How to Ensure a Successful Trade Show

Leave Your Reply

*